Introducing "Transportation in Transformation"
by ARROJO
At ARROJO, we're always in motion, just like the city we love. Our new series, "Transportation in Transformation," showcases the stylish journeys of individuals navigating New York City's diverse public transportation. From iconic yellow taxis to bustling subways, each short video captures the unique vibe of NYC and highlights the impeccable style, great hair, and fashionable outfits that define ARROJO. Join us on Instagram and see below as we explore the pulse of NYC and inspire your next transformation.
SILVER HAIR: NYC Icons Share Their Secrets to Ageless Style
NYC’s Silver Icons reveal their silver hair secrets—discover ARROJO products for bold, polished styles and silver tones that shine with confidence.
Gissell's NYC Adventure: Curling Through the City in Style
Join Gissell on her NYC adventure as she explores the city with effortlessly defined, frizz-free curls. Discover her go-to styling routine using ARROJO Curl Definer to achieve glossy, bouncy curls that last all day, no matter where her urban journey takes her.
The Classic New Yorker’s Secret to Effortless Volume
Discover the secret to effortlessly chic, voluminous hair with ARROJO Volume Foam. Perfect for fine to medium hair, this foam provides lasting lift and body. Follow Camila as she navigates NYC’s streets in yellow taxis, from meetings to cocktails, with hair that stays flawless all day.
The Queen of Queens and Her ARROJO Cream Whip
Explore how Manny, a vibrant Queens native, maintains her soft, defined, and frizz-free curls with ARROJO Cream Whip. Perfect for those with active lifestyles, this curl-defining cream keeps hair bouncy, hydrated, and ready for whatever the day brings in NYC.
From Ferry to Fabulous: Ana’s NYC Journey
Discover how Ana navigates NYC's vibrant life with effortless style, thanks to ARROJO ReFINISH Dry Shampoo. From busy mornings to elegant evenings, this dry shampoo keeps her hair fresh and voluminous all day.
Embracing NYC’s Hidden Glamour with: Kris’s Uptown Elegance
Discover how Kris navigates the hidden gems of NYC with impeccable style, protected and perfected by ARROJO’s BOND Créme Oil. From Midtown to Soho, explore her day of elegance and adventure.
Unveiling NYC’s Edgy Charm: Val’s Subway Adventures
Discover Val’s journey through New York City, exploring her favorite hotspots and style secrets. Learn how she uses ARROJO Texture Paste to achieve her effortlessly cool look.