Silver Hair:
NYC Icons Share Their Secrets to Ageless Style

In New York City, where reinvention thrives, four inspiring women redefine beauty with their stunning silver hair. Each one relies on ARROJO Ultra Violet Shampoo and our top styling products to keep their silver styles fresh, bold, and timeless.

Meet ARROJO’s Silver Icons, each embracing her silver-gray locks with a look that is all her own. This SILVER campaign celebrates the magic of confidence and individuality, showcasing how the right products can enhance silver tones and textures, creating powerful, expressive hairstyles that shine under the city lights.

Bold Silver for the Biker Chic

Christine, AKA @csinteriord, rocks long, straight silver hair that perfectly complements her edgy, rock-and-roll style. Using Protective Thickening Lotion and Hair Creme, she keeps her hair smooth, shiny, and frizz-free, creating a sleek, powerful look that holds up from day to night. With her leather jacket and strong presence, Christine’s style is all about confidence and bold simplicity—ideal for anyone who loves polished, fuss-free silver hair that makes a statement.

A black-and-white image of a person sitting on a stool, wearing a leather jacket, jeans, and boots against a clean white background.

Textured Waves & Silver Radiance

Hannah, AKA @hannahedmundsgardens, embraces her natural waves with a textured, collarbone-length style that showcases her silver hair’s depth and dimension. Her secret? A touch of Frizz Control to enhance her hair’s natural texture while keeping it soft and defined. With her look, Hannah embodies effortless sophistication with a hint of urban edge, proving that the right products can bring out the richness and radiance of silver hair. This style is perfect for anyone who loves textured, tousled waves that exude confidence and elegance.

A black-and-white image of a person with short, platinum hair and bold glasses, wearing a long black coat and sneakers, standing confidently.

Pixie Sparkle with a Modern Edge

Cat, AKA @catlindsaydesigns, takes on the city with a pixie cut that’s chic, modern, and sparkling with subtle shimmer. To keep her silver pixie smooth and eye-catching, Cat relies on Shine Luxe Oil for softness and Glint Texture & Shine Spray for that signature sparkle. Refined yet playful, her look brings out the vibrant personality of NYC. Cat’s pixie style is the perfect option for anyone looking for an easy, short cut with just the right amount of sparkle and texture.

A black-and-white portrait of a person with curly hair, wearing a dark blazer, layered necklaces, and a warm, confident smile.

Textured & Cool: Effortless Silver

Helen, AKA @helenjeanarther, wears her short, textured cut with casual confidence, embodying a look that’s all about effortless style. Texture Paste provides the structure and lift she needs, while Dry Conditioner gives her hair a soft, touchable sheen. A regular use of Ultra Violet Shampoo keeps her silver cool-toned and free from brassiness, proving that silver hair can be both rugged and elegant. For those who prefer laid-back styling, Helen’s approach is refreshingly simple yet polished.

Unstoppable Together: NYC’s Silver Icons

As a group, these Silver Icons exude power and unity, commanding NYC streets with a look that’s fearless and timeless. Straddling roaring Harley Davidsons, they are ageless icons who redefine what it means to age with style. Each brings fierce individuality, but together, they show that true style grows bolder with time. Silver isn’t just a color; it’s an attitude, and today, these women own New York, embodying confidence and resilience for all to see.

How to Achieve These Iconic Looks

A black-and-white close-up of a person with long grey hair, wearing a leather jacket and layered necklaces, exuding confidence and strength.

Biker Chic Blowout

For a smooth, refined style, apply Protective Thickening Lotion to damp hair for added fullness, then use Hair Crème for sleekness and frizz control. Blow-dry with a flat brush to maintain a straight, polished look that highlights your silver tones and adds a touch of edge.

A black-and-white portrait of a person with shoulder-length grey hair, wearing a leather jacket and looking confidently at the camera.

Tousled Silver Texture

Apply Frizz Control to damp hair, focusing on mid-lengths and ends to control flyaways. Diffuse or air-dry to enhance natural waves, then scrunch lightly to add definition and highlight your silver tones.

A black-and-white portrait of a person with short grey hair, bold glasses, and silver jewelry, holding a finger to their lips playfully.

Modern Pixie Cut with Shimmer

To add shine and texture, smooth on Shine Luxe Oil and blow-dry with a paddle brush. Finish with Glint Texture & Shine Spray to give a hint of shimmer and dimension to your silver.

A black-and-white portrait of a person with curly grey hair, wearing a dark coat and layered necklaces, smiling joyfully.

Effortless Textured Cut

Use Texture Paste for body and definition, followed by a spritz of Dry Conditioner for softness and sheen. Weekly use of Ultra Violet Shampoo will help maintain cool silver tones, keeping brassiness at bay.

Each Silver Icon’s style is unique to her personality, and their silver hair radiates confidence in a city that thrives on individuality. With ARROJO products, maintaining beautiful silver hair is simple, empowering, and effective. Whether you’re searching for a reliable silver hair shampoo, top-notch styling products, or just a bit of inspiration, ARROJO is here to make your silver shine.