Introducing ICONS by ARROJO
ICONS is an ongoing editorial series by ARROJO—a tribute to the iconic places and unmistakable energy of New York City. Each feature is set against a legendary NYC landmark, capturing the movement, mood, and individuality that define the city and the people who live in it.
From the grandeur of Grand Central to the electric glow of Times Square, every story blends style, setting, and attitude—showcasing timeless hair looks crafted with ARROJO products and the unmistakable confidence of New York’s streets.
Always New York. Always iconic. Always ARROJO.
GRAND LIFE: Where Time Meets Style
Step inside the timeless beauty of Grand Central Station. GRAND LIFE captures a moment in motion—effortless waves, classic confidence, and the elegance of New York’s most iconic terminal.
NEON LIFE:
Bright Lights,
Bold Style
Under the electric glow of Times Square, NEON LIFE celebrates modern texture and effortless cool. Gritty, confident, and unmistakably New York—this is how you own the night.