Summer Beach Waves & Curls Are Easy to Achieve With American Wave

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We all crave summer beach waves and curls.

Yet unless you have that texture naturally, creating them can be a lot of work. Blow-drying, diffusing, using a curling iron are all feasible but who wants all the work, especially on a summer’s day!

The American Wave Service, originated by Nick Arrojo at ARROJO NYC, is the ideal, permanent-wave-creating solution to spending two hours making those perfectly imperfect beach waves and curls.

Thio and Ammonia free, American Wave the Service uses modern ionic waving lotions and editorial soft tools to shape natural-looking waves and curls that are soft and bouncy, versatile and playful, not the damaged, crispy and corrugated perm patterns of the past.

“The ionic waving lotion reduces stress on hair,” says Nick Arrojo, “smoothes the cuticle, and encourages wave and curl patterns that are tailored to the characteristics of each person.”

Texture specialists at ARROJO NYC locations in Tribeca, Soho and Williamsburg make bespoke waves and curls for each client, creating each individual look off of one of our signature techniques, like. . .

THE BEACH WAVE WRAP

CLASSIC CASCADING BEACH WAVES  Marries straight and wavy textures to create the sexy, tousled beach waves that are at the forefront of fashion and style.

CLASSIC CASCADING BEACH WAVES

Marries straight and wavy textures to create the sexy, tousled beach waves that are at the forefront of fashion and style.



STYLE SUPPORT WRAP

THICK, FULL, MOVEMENT AND TEXTURE  Adds volume and density to limp or fine hair. Great for putting oomph into blow-dries and hot-tool styling sessions. Creates bouncy and voluptuous looks for hair that was previously lifeless and hard to style.

THICK, FULL, MOVEMENT AND TEXTURE

Adds volume and density to limp or fine hair. Great for putting oomph into blow-dries and hot-tool styling sessions. Creates bouncy and voluptuous looks for hair that was previously lifeless and hard to style.

EXPANDED WAVE & CURL WRAP

NATURAL-LOOKING ‘S’ AND ‘C’ SHAPE CURLS  For resilient and dynamic wave and curl patterns that are fabulous and full. Great for clients who want curly shapes and styles.

NATURAL-LOOKING ‘S’ AND ‘C’ SHAPE CURLS

For resilient and dynamic wave and curl patterns that are fabulous and full. Great for clients who want curly shapes and styles.

COLOR WAVE WRAP

CONSULT REQUIRED YET MOST WAVES & CURLS ARE ACHIEVABLE WITH COLOR WAVE  Makes bombshell waves compatible with bombshell blonde, and other dynamic hair color services.

CONSULT REQUIRED YET MOST WAVES & CURLS ARE ACHIEVABLE WITH COLOR WAVE

Makes bombshell waves compatible with bombshell blonde, and other dynamic hair color services.

FOR APPOINTMENTS AND MORE INFO ON AMERICAN WAVE SERVICES PLEASE CALL 212 242 7786