Summer Beach Waves & Curls Are Easy to Achieve With American Wave
We all crave summer beach waves and curls.
Yet unless you have that texture naturally, creating them can be a lot of work. Blow-drying, diffusing, using a curling iron are all feasible but who wants all the work, especially on a summer’s day!
The American Wave Service, originated by Nick Arrojo at ARROJO NYC, is the ideal, permanent-wave-creating solution to spending two hours making those perfectly imperfect beach waves and curls.
Thio and Ammonia free, American Wave the Service uses modern ionic waving lotions and editorial soft tools to shape natural-looking waves and curls that are soft and bouncy, versatile and playful, not the damaged, crispy and corrugated perm patterns of the past.
“The ionic waving lotion reduces stress on hair,” says Nick Arrojo, “smoothes the cuticle, and encourages wave and curl patterns that are tailored to the characteristics of each person.”
Texture specialists at ARROJO NYC locations in Tribeca, Soho and Williamsburg make bespoke waves and curls for each client, creating each individual look off of one of our signature techniques, like. . .
THE BEACH WAVE WRAP
STYLE SUPPORT WRAP
EXPANDED WAVE & CURL WRAP
COLOR WAVE WRAP
FOR APPOINTMENTS AND MORE INFO ON AMERICAN WAVE SERVICES PLEASE CALL 212 242 7786