Beautiful Hair Colors & Cuts Show The Best of New York Street Style In New Trend Collective

Image from Collective collection by ARROJO NYC

Image from Collective collection by ARROJO NYC

At ARROJO NYC, we offer great hair, service and style to our clientele. To help us achieve this, we are always working on original, new hairdressing trends and techniques that elevate our work, and show our clients what we think is current and cool.

Our trend collection for 2019 is called Collective.

“It’s a Collective of people and ideas,” says Art Director, Lina Arrojo. “Gathering inspiration from different artistic sources, models, haircuts, and styles we wanted images that could stand alone, or work together to portray a punk and street-inspired aesthetic.” 

Natural texture & beautiful yet effortless hair are distinctive features of C ollective .

Natural texture & beautiful yet effortless hair are distinctive features of Collective.

Alongside inspirational imagery, Collective is also a cradle of creative hairdressing innovation. Marrying techniques from two classic ARROJO hair cuts, the Swing Layer and the New Shag, a new style is born: The Swag. Blending asymmetry and disconnection in the name of seamless movement, the result of the new technique is soft playful textures, perfectly imperfect shapes, distinctly carefree attitudes. 

Fusion of disconnection and asymmetry allow for hair cuts with perfectly imperfect texture & movement.

Fusion of disconnection and asymmetry allow for hair cuts with perfectly imperfect texture & movement.

“The Swag cut is all about freedom of movement,” adds Lina.

The color palette moves away from the double processes and pastels of recent years. Dimensional blondes, chestnut browns, and eye-popping reds signify a return to strong and bold single-tone hair colors.  

To create these classic dimensional shades, ARROJO colorists invented a technique called foiliage, which incorporates full saturation backcombing, classic foiling, and hair painting –– all working together to produce a soft gradient effect. 

“For the colors, we went for the strongest possible impact,” concludes Lina. “The collective worked together to discover new ways to originate fashionable, eye-popping tones, and now we have another new technique to share. It’s what this trend Collective for 2019 is all about.” 

Intriguing shades of blonde, made with our new ‘foilage’ technique, are a feature of  Collective .

Intriguing shades of blonde, made with our new ‘foilage’ technique, are a feature of Collective.

The idea of the artist collective dates back to the 1960s. During the counterculture movement, artists adopted a mentality of collaboration to portray new ideas. Taking inspiration from this concept, ARROJO’s trend Collective for 2019 is the result of a group of artists working together towards a shared creative goal. 

“This collection is homage to those who are unapologetically themselves, yet see the power of the group,” concludes Lina.

SEE MORE IMAGES FROM COLLECTIVE BELOW.

Chocolate brown bob with seamless movement is one of our most requested styles from Collective.

Chocolate brown bob with seamless movement is one of our most requested styles from Collective.

For every image, we carefully plan the whole look, including makeup & wardrobe, to encapsulate our vision.

For every image, we carefully plan the whole look, including makeup & wardrobe, to encapsulate our vision.

Layered blonde bob typifies the modern creative cuts we love.

Layered blonde bob typifies the modern creative cuts we love.

We celebrate waves and curls, by creating space in the hair cut, allowing natural textures to swing & move.

We celebrate waves and curls, by creating space in the hair cut, allowing natural textures to swing & move.

Wet look styling gives this tapered razor cut blonde bob a sultry finish.

Wet look styling gives this tapered razor cut blonde bob a sultry finish.

Raucous red with disheveled texture is a classic contemporary style for the girl about town.

Raucous red with disheveled texture is a classic contemporary style for the girl about town.

CREDITS FOR COLLECTIVE COLLECTION

Hair: ARROJO Creative Team led by Lina Arrojo using ARROJO Product & American Wave Hair Care

Fashion Styling: Nikki Ottav 

Photography: Cody Lidtke 

Makeup: Tony Tulve for Kreative Kommune