With 400 stylists joining us in NYC, Expo is our big celebration of hairdressing. Join the party with the Expo FlashSale: 20% off products & tools in our online store with code ‘HAIREXPO’. Valid till 12am...
Get Glint Texture & Shine Spray Gifted when you spend $75+. Plus, we always give free shipping with orders over $50. Clean & green & hot with the beauty press, Glint adds instant texture and shine to any style. Great for putting a tousled twinkle into your look. 
 
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The dry styling craze is anything but over. In fact, we’ve upped the ante and added another gem to the mix to ensure healthy hair — dry conditioner.
 
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Glycerin-rich, no sulfates, parabens or alcohol Hydro Mist adds health, moisture & style-ability to hair that’s feeling parched & difficult to manage after the summer’s frolics. Spend $60+ online to get Hydro Mist & shipping gifted with your order. 
 
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Love sleek, smooth blow-dries? Pick up a complimentary Defrizz Serum & Free Shipping with all $60+ product orders till Oct 2. Defrizz Serum eliminates frizz, controls fly-aways & eases excess...
Happy First Day of Fall! Say goodbye to cool toned long boho hair. It’s time to sharpen up with a warm color and a polished cut. 
 
In NYC, fall is synonymous with fashion. Earlier this month, NYFW gave us a glimpse into what trends we can expect to see out on the New York streets. As a leading NYC salon, we're here to give our professional opinion on...
Featured in the September issue of American Salon, American Wave Rogue Co-Cleanse refreshes curls without causing dryness while a mix of chamomile and vitamin E keeps curls healthy. 
 
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Experimental fashion, wild performances, and a packed house summarizes this years rendition of FASHUN TWEEK, an underground fashion show put on by BULLETT MEDIA, Phil Gomez, and ARROJO.
 
Eight up-and-coming designers including NYC cult brands Whatever  21 and Ghost Modern showcased their newest collections followed by performances by Zuri Marley, K Rizz...
On October 24-25 The British Barbers' Association come to NYC to teach their iconic & inspirational Train the Trainer Barbering Seminar at ARROJO Academy NYC. As barbering enjoys a renaissance, this is the perfect time...

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