With the release of our newest textured and curly hair care collection, American Wave, we want to lay out the best way to utilize each product when washing, styling, and finishing so your hair can be at...

AMERICAN WAVE HAIR CARE is our brand new product line. To style & care for textured hair, the products are clean & green & celebrate the timeless elegance, beauty & grace of texture. Glint Texture & Shine Spray is great for anyone that loves tousled shine and movement in their hair. Get Glint & Shipping free when you spend $80...

Meet the unique products that together make up the hyper-luxe prestige product collection that is American Wave. 

 

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One of ARROJO’s latest collections, Sugar Candy, blends trailblazing hair coloring techniques, signature haircuts, inventive product usage, and distorted visuals to recreate the psychedelic experience with chromatic artistry.
 
While we don’t recommend attempting these bold colors on yourself in your bathroom sink, we can teach you how to do the styling portion of...
Our brand new product, ReNew CoWash, is a purifying, non-foaming cleansing conditioner with no harsh sulfates, detergents, or silicones. The lightweight formula is designed to suit all hair types, making ReNEW the Co-Wash for everyone. 
 
“The co-cleanse trend came first for curly girls. Those with natural texture prefer co-cleansing to shampooing because it...

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