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With its latest product, ARROJO brings back bling. Great for layering into hair to creatively add body, texture, and grip PrIMP working spray is flash and panache in an aerosol can. It makes hair amazingly responsive to heat-tool styling and protects hair from the elements.
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Textured tops, moving to square shapes in the sides and the back. Asymmetrical, off-center sections creating flat panels and extreme layers. Blunt scissor-cut bangs from a short to long razor undercut. Dark, rich colors with panels of light. Juxtaposition, conceptualized by Lina Arrojo, places together things that seem unworkable, and uses the artistry of contrast to make them work. ...
Refinish dry shampoo is one of our new hero products. “We knew dry shampoo was back in fashion,” says brand owner and industry leader, Nick Arrojo. “We worked on taking it a step further. ReFinish cleans hair without water, soaks up excess oils and buildup, but it also works as a modern texturizing spray. I use it at shows, seminars, and in the salon because it adds wow-factor texture and...
Famed stylist and designer, Patricia Field, has brought Keith Haring’s iconic and controversial artwork back to life in a new clothing and accessories collection called ‘Keith Haring by the House of Field Paradise Garage Collection,’ with no less than three ARROJO editorial stylists helping to create the looks for this much-anticipated campaign.
Amanda Jenkins,...
Eight years ago an idea to share creative inspiration, new trends and techniques, forecasts for future hairstyles was the genesis of ARROJO Underground. As it evolved, Underground became a symbol of many of the things we believe in: providing our hairdressers a platform for creative expression; being open, inclusive, inspired; and sharing our work with the wider world of fashion.
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