Adding yet another award to the shelf, American Wave brings home a new title “Most Innovative New Brand.” Up against 25 other new brands at CosmoProf, American Wave was recognized as the most innovative brand overall in concept, packaging, and the ability to succeed in the beauty marketplace as judged by beauty professionals. 
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Hair Repair Treatment –– with quinoa, keratin, avocado & oat proteins –– is a knockout for dry, damaged or needy hair. Spend $60+ to get Hair Repair Treatment & Shipping gifted. SHOP NOW and learn 4...
Want shapely summer body? Enjoy more bounce to the ounce as Volume Foam & Shipping gift with $60+. Using amino acids to thicken & essential minerals to strengthen, Volume Foam creates eye-catching body & bounce. Offer available till 07/30/18.
 
Add $60+ to your cart and Volume...
Cream Whip & Shipping are both free with $60+ online orders till July 23. SHOP NOW. Cream Whip is a sulfate-free conditioning primer. With an airy consistency, to serves up beachy & breezy natural textures, perfect for lazy summer days. 
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Loved by W Mag, Recommended by InStyle Healing Oil is a light as air glossing spray with UV protection. Precious oils, sunflower, jojoba, and babassu provides sultriness, shine & sleekness. Adds body & texture to straight strands, makes waves & curls more shapely. 
 
Healing Oil...

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