The benefits of dry shampoo is changing our beauty routines. It can extend the life of blow-outs, and give us more time between washes. Our refinish dry shampoo is also an amazing texturizing spray, which makes it great for going from day...
In the fast-paced, busy-working lives of today, ladies who lunch have been superseded by babes that brunch. There’s a certain aesthetic difference in these two dates. Luncheons feel formal, a time to look primed and polished in the straight-laced style. Brunch feels chic yet relaxed, casual and sexy, lighthearted and laid-back. So how does one wear their hair to capture the essence of this...
As the above collage shows, celebrities –– who once did anything to straighten their strands –– are now wearing waves and curls with pride. The texture trend is here. This creates a conundrum for straight-haired girls. Does one spend hours by the vanity mirror perfecting fashionable waves or curls, or does one let the trend pass them by? 
 
Neither, because now...
Spring Break brings fun and frolicking by the beach. Your hairstyle should complement this laid-back vibe. Beach waves –– a textural wave cascade that begins about halfway down the hair shaft –– continue to be the most sought-after style for the bohemian feeling, and the style is perfect for your early season getaway. The trick is to get strands to spiral into tumbles of texture, offering...
Hairdressers work tirelessly to perfect their blow-drying skills, often taking technical classes to learn proven techniques for creating beautiful bounce and smoothness. But you don't have to go to beauty school to steal some know how. With proper pointers you can achieve salon-like smoothness at home. Here’s five easy tips... 
 
1: Take Extra Care....
We love how these ombre colors drift from dirty blonde into beautifying golden tones. Dynamic hues like this are great for spotlighting loose, tumbling textures. This was one of last summer’s hottest color trends, yet is it such a beautiful, alluring and client-friendly look we are predicting its continued popularity in 2014. Here’s some tips for getting and maintaining similar styles......
If you live and/or work in the mid-west, our collaboration with Trio Salon, Chicago, offers an easy way to stay in touch with our brand. Trio became an ARROJO Ambassador recently, meaning they carry our products and embrace our education, so they are expertly schooled in our world-renowned methods of cutting, coloring, and styling. ...
New York Fashion Week is making low ponytails the stand out hair trend for fall 2014. Several designers sent low slung styles down the catwalk, making this subtle, chic and polished style an emerging star for 2014. If you add it to your styling arsenal now, you’ll be ahead of the pack. For our tips on the right products and tools to make it lively not lifeless, see below... 
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Fraying the texture of a fishtail braid is intricate, visually interesting, and adds the trend for disheveled, lived-in elegance to your look. The trick is to master the basic fishtail first, and then experiment with exciting variations. To get started, keep reading...
 
Step: Pulse...
Men's apparel has moved passed khakis, polos, and oxfords and on to more streamlined and interesting pieces. Hair has gone in the same direction. 2014 will be a year of progression, inspired by music the looks will evolve from prim, slicked-back styles to easy, looser shapes.... 
 
The year begins with more barbered looks; think of the 1950s war hero, tapered and...

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