From Cruella de Vil to Khaleesi, ice blonde hair makes a bold & powerful statement. The trend has transitioned from the big screen to the city streets and we want to know how we can achieve the icy shade, the right way.
 
Tessa Sprauer, ARROJO SoHo colorist and blonde specialist gave BRIDES...
We are proud to announce that Nick Arrojo has landed the August cover of Salon Today! The August issue, dedicated to technology, highlights Nick's ongoing partnership with STX, a salon management software, to increase revenue and streamline its systems. 
 
For more than a decade, Arrojo...

Today we celebrated the official press launch of our newest product line, American Wave Hair Care, by inviting the press into the salon for a brunch & style session!

Nick Arrojo kicked off the morning with a presentation highlighting the shift towards curly hair and familiarizing our guests to the line and the...

ARROJO x Epona Valley's hair jewelry collection, Operation Alloy, keeps shining in the press. Nick Arrojo & Rachel Gittler's stand-out jewelry collection was featured in the July issue of American Salon!

"The trend of hair jewelry as seen on the runways and in...

ARROJO Studio is located in 3 of the trend capitals of New York City: SoHo, TriBeCa, and Williamsburg. Being the creative hairdressing brand we are, we attract a creative crowd. Our stylists are around for the birth, the death, and the eventual modern reboot of cut & color trends. 
 
Here’s what is trending right now in New York City!
 
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We're starting the Independence Day weekend early with a few in-salon specials!
 
On Monday, July 3rd take your pick from 2 fantastic ARROJO Studio specials— Nick’s New Days or...
Located in SoHo, the fashion, beauty & all around creative hub of the city, ARROJO is always swarming with chic industry players. PR pro turned fashion/beauty social media influencer, Jordan Landes-Brenman stopped by for a haircut & color and left with quite the impression.  
 
She gave a shining review of her experience at ARROJO Soho on her blog. ...
Lina Arrojo, ARROJO Creative Director, Master Stylist, Mentor and Educator has been with ARROJO since 2003. Lina has credits for New York Fashion Week, Sundance Film Festival, and was named one of the top New York City stylists by Allure Magazine.  We caught up with ARROJO’s resident creative to talk upcoming...
ARROJO and Epona Valley have officially launched Operation Alloy, their creative new hair jewelry collection collaboration accessible to the everyday girl.
 
“We want people to think of hair accessories like putting on a necklace or a belt when getting ready for their day. It’s a...
 
Last summer charming stylist Mariagrace volunteered to help reforestation & community conservation in Loreto, Peru. She wants to do more... 
 
ARROJO is hosting Mariagrace's "Power the Amazon" Charity Auction & Party in aid of...

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