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Working in a local salon, Alex shared her hair creations online, which led to an introduction to ARROJO. She wowed us with her enthusiasm, was invited to join our team, and fast-tracked through our training, impressing for a sponge-like learning facility. As a hair cutter, she blends technical and creative skills with a sharp eye. Her credits include Goldwell’s Portfolio Tour, ISSE California, and Expo NYC; she is also an educator for ARROJO, and part of a social media team that digitally promotes the brand. Originally from Poughkeepsie, Alex’s heart full of passion means you’ll want to be her client for keeps. “I love how happy a new hair cut can make you,” she says. “When your client beams and gives you a hug, you know you’ve done something great.”