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It’s crazy. It’s sexy. It’s cool. Taking inspiration from 1990s urban street style, Sonic BOOM, the new collection conceptualized by ARROJO Creative Director Lina Arrojo, hits the apex of fashion’s current drift by bringing back memories of the days when we were Chasing Waterfalls and fell in love with Trainspotting.
Ranging from pixie cuts and crops to layered looks, graduations and several full fringes the cuts feature ARROJO’s signature techniques with the straightedge blade. The high fashion colors accent these styles with grungy brightness and pop; a striking center parted style with one side turquoise and one side mauve epitomizes the tough urban attitude that gives Sonic BOOM its edge.
Texture is another vital element of this eye-catching offering. Using the new American Wave ‘root-wrapping’ technique, lift is created at the roots, and in many of the styles it spirals into wonderfully free-flowing waves and curls looking perfectly lived-in, marvelously on trend.
ARROJO Creative Team using Goldwell Hair Color, ARROJO Professional Product, ARROJO American Wave
Jenny Smith, Jonathan Wu (Nars)