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Ride the Wave 
 
Riding the wave of American Wave, the new collection from ARROJO master stylist, Amanda Jenkins, takes inspiration from the 1990s Californian surfer girl aesthetic to create a range of modern, multi-textured looks with timeless elegance, beauty and grace. 
 
The idea of the shoot is to use the editorial hair-setting techniques that were originated for the launch of American Wave in combination with innovative new twist-wrapping techniques to boost body and bounce, enhance natural textures, put more pop into the roots, and create sexy, tousled beach waves suited to the easy-going and versatile fashion and beauty zeitgeist. 
 
Shot on location at West Palm Beach, using American Wave products, tools and techniques, the images reflect the laid-back attitude, fun and frolics and hairstyles of all-American surfer girls.
Hair: 
Amanda Jenkins Using ARROJO American Wave & ARROJO American Color Wave
Photo: 
Jammi York