SOHO 212.242.7786 | TRIBECA 646.979.2260 | WILLIAMSBURG 718.215.6625
Ride the Wave
Riding the wave of American Wave, the new collection from ARROJO master stylist, Amanda Jenkins, takes inspiration from the 1990s Californian surfer girl aesthetic to create a range of modern, multi-textured looks with timeless elegance, beauty and grace.
The idea of the shoot is to use the editorial hair-setting techniques that were originated for the launch of American Wave in combination with innovative new twist-wrapping techniques to boost body and bounce, enhance natural textures, put more pop into the roots, and create sexy, tousled beach waves suited to the easy-going and versatile fashion and beauty zeitgeist.
Shot on location at West Palm Beach, using American Wave products, tools and techniques, the images reflect the laid-back attitude, fun and frolics and hairstyles of all-American surfer girls.
Amanda Jenkins Using ARROJO American Wave & ARROJO American Color Wave