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Running against the grain of the flashy fashion of the late nineteen-eighties, Reverb, a new editorial collection by ARROJO stylists, Siobhan Benson and Ellie Coates, takes inspiration from Shoegazing, a subgenre of alternative rock music that emerged in London, circa nineteen-ninety.
Pops of color; echoes of decay; grainy imagery; dark and moody and haunting; angst filled disenchantment with society. All are things associated with the Shoegazing sound. Yet the protagonists are also known as non-confrontational, complex, and refreshingly experimental.
A sense Siobhan and Ellie were quick to display. Color melting and painting show ultimate creativity, producing vivid, contemporary color that pushes the boundaries of the status quo; but is still able to light up the feeling of that time.
The hair extensions and styling are equally avant-garde. Tailor-made hair wefts create a wispy and choppy look for one model; rows of extensions create a sculptured hair piece and elongated ponytail for another.
Appropriately set in King Killer Music Studio, Brooklyn, Reverb, by using high contrast colors and shapes, and a beautiful, stripped down aesthetic, reflects the distorted, introspective style that gave grunge its gritty creative edge.
Siobhan Benson, Ellie Coates