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L.S.D
 
It’s Loud. It’s Sexy. It’s Disorder. In an attempt to disrupt the reign of humdrum mainstream culture, ARROJO Creative Director Lina Arrojo took an entirely alternative approach throwing typical trend and technique out the window. Each cut and color featured in L.S.D offers a deviation from standard cutting and coloring practices. 
 
The looks range from shorter pixies to longer face-framing layers with lots of messy fringe. The images are dominated by sleek wet looks to create a grungy yet glam feel. Colors are bold yet worn. Stylists used dimensional hair painting techniques to blend natural hair colors with softer matte tones. Stonewashed purples, pale pinks, and acid washed blondes offer an ulterior way to create depth and dimension. 
 
Together, the cuts, colors, and styles fit seamlessly with the fashion inspiration behind the collection— sexy glam meets grungy disorder.  
Hair: 
Lina Arrojo & ARROJO Creative Team using ARROJO Product
Make up: 
Jenny Smith, Jonathan Wu, Christina Nicole
Styling: 
Phil Gomez
Photo: 
AKLO