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A fresh new attitude taking hair trends towards cleaner more natural elements. This progression sees a shift to closer crops and hair away from the face. Sophisticated, upbeat and wearable with shine and texture prominent throughout. In short: short city hair. And the time is now.
Inspiration was a mix of urbanite identity and pop culture with a dash of wella’s 06 trend vision, (a modern synthesis between technology and nature), pitched in for good measure. The idea was to inspire clients to embrace change while still pushing the creative envelope. Fun individual cuts with ribbons of imaginative color to craft a hip happy spirit.
To capture this organic essence, bionic chic was launched with a stunning nyc photo shoot. Set on a subway car backdrop with retro 80’s fashions, a look bathed in authenticity and modernity took hold. Short shapes glossed with blonde-on-pink or natural reddish brown. Hair was fresher and way funkier.
This exhibition of controlled fluidity will now be showcased on arrojo’s main stage runway presentation for ibs and as part of our wella trend vision tour. The final collection of iconic images represents nick’s entry for the naha master stylist of the year award and will form our inspirational summer window display.
With strong, bold shapes and dynamic, directional color they’re sure to re-ignite the passion for short hairdressing from consumers and stylists alike.
Individual. Unique. Ubiquitous. Bionic chic.
Nick Arrojo, Lina Arrojo