The priceless gift of looking & feeling beautiful is available all Holiday Season at ARROJO NYC. Makeovers with Nick Arrojo offer the chance of transformation with one of the world’s most popular & celebrated stylists. It’s the perfect Holiday pick-me-up for you, your soul mate or sweetheart. 
 
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OnThe10 travel & beauty blogger, Ashley Nelson, visited ARROJO SoHo last week to bring her blonde back to life. More than that, she fell in love with ARROJO and found her newest NYC colorist. Ashley documented her full experience on the blog. The below article is republished from OnThe10.com. To see the original post, click...

We would like to welcome our newest full-time makeup artist, Julio Sandino, to the ARROJO SoHo team! 

Nicaraguan turned New Yorker, Julio Sandino began his career as a makeup artist in the 90’s assisting Francois Nars. He served as a leading member of the Nars artistry & training team for 15 years working in both...

Our 7th annual ARROJO EXPO was filled with passionate presentations, tear-jerking moments, and heart-thumping bass, all for the love of hairdressing and the celebration of women. 
 
It began with a women’s themed cocktail party. Featuring Julz Coda’s Beyond Beauty School...
Happy First Day of Fall! Say goodbye to cool toned long boho hair. It’s time to sharpen up with a warm color and a polished cut. 
 
In NYC, fall is synonymous with fashion. Earlier this month, NYFW gave us a glimpse into what trends we can expect to see out on the New York streets. As a leading NYC salon, we're here to give our professional opinion on what is next...
Experimental fashion, wild performances, and a packed house summarizes this years rendition of FASHUN TWEEK, an underground fashion show put on by BULLETT MEDIA, Phil Gomez, and ARROJO.
 
Eight up-and-coming designers including NYC cult brands Whatever  21 and Ghost Modern showcased their newest collections followed by performances by Zuri Marley, K Rizz, and...
Thank God It’s Thursday! Today Nick Arrojo broadcasted his popular weekly education series #BrooklynLive in an all-new location: ARROJO Cosmetology School SoHo.
 
Nick took his talents across the Williamsburg bridge to do a men’s cut live with the premier trade publication, Modern...
NYFW ’17 is on the horizon, which means it’s almost FASHUN TWEEK time! ARROJO joins BULLETT media to present FASHUN TWEEK, New York’s platform for the hottest young designers. The event highlights and elevates rising talent, breaking the traditional catwalk mold with a series of nightly concept installations, performances, and parties. 
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Nick Arrojo was featured on WHERE BRAINS MEET BEAUTY - a monthly podcast series starring influential people who make the beauty industry dynamic and exciting. 
 
It all started with a one-way ticket to the U.S! 
 
Nick...
We’ve been named one of New York City’s best hair salons— a big thank you to our highly ambitious & hard working team at all three of our studio locations! ARROJO would not be the beacon of excellence it is today without our team of dedicated stylists & loyal clients!
 
The excerpt below is republished from Time Out New York.
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