studio news

Spring is the natural time of renewal, making it the perfect season to feel the power of transformation. And with Mother’s Day (May 11) on the way, it’s the perfect time to bring back one of our most popular ever promotions: Makeovers with Nick Arrojo. 
 
This in-salon service at ARROJO NYC is purchased as an online gift card (available for purchase till May 11),...
Curl Enhancer is free with all $50+ product orders from our online store from April 22 till April 28. Designed to add wave and curl to tresses, it’s great for anyone that wants to put perfectly imperfect, tumbling cascades of texture into their style. 
 
Simply add $50+* to your cart and Curl Enhancer will be automatically...
Emma Stone is wearing classic and hip hairstyles on the Spiderman 2: Rise Of Electro European tour. This shoulder-grazing finger-waved style is one of her best. Bouncy, shiny, ‘S’ shaped finger waves tumble down the shoulders, offering a luscious retro feel. Finger-waves may seem unattainable at home, yet the right products and techniques make it easy. Here’s how....
 
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For creating volume, texture, curls and beach waves American Wave is a revolutionary salon service invented by ARROJO. Using ionic waving lotions in combination with editorial hair setting techniques, American Wave shapes a range of permanent textures, like the soft wave and curl patterns on the vanguard of fashion and beauty trends. To show the contemporary aesthetic of the service, we...
Now that it’s finally starting to warm up in NYC we don’t want to be spending hours on elaborate hairstyles. So take some inspiration from Jill Sander. The soft low ponies at her spring 2014 show were contemporary and minimalist, featuring streamlined looks with face framing pieces for a mix of polish and texture. This is how to get this brunch-perfect look...
 
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Made with precious oils that add scintillating shine to a range of styles, SHINE LUXE oil quickly became one of our most popular products. Yet some are unsure about using new oil-based formulas in their hair, believing they can make it greasy. Today we debunk this misplaced belief, showing you how to use shine luxe oil for its best effects... 
 
If you use an oil-...
French style is all about the ease of understated elegance. This season, Celine’s fall 2014 ready-to-wear show translated the minimalist theme into hairstyles with a cool twisted bun. An update on the low pony, the shape is easy to replicate, and puts a vanguard look from the Paris runways in your own style arsenal. Here’s how.... 
 
Step 1: Spray...
The benefits of dry shampoo is changing our beauty routines. It can extend the life of blow-outs, and give us more time between washes. Our refinish dry shampoo is also an amazing texturizing spray, which makes it great for going from day...
In the fast-paced, busy-working lives of today, ladies who lunch have been superseded by babes that brunch. There’s a certain aesthetic difference in these two dates. Luncheons feel formal, a time to look primed and polished in the straight-laced style. Brunch feels chic yet relaxed, casual and sexy, lighthearted and laid-back. So how does one wear their hair to capture the essence of this...
As the above collage shows, celebrities –– who once did anything to straighten their strands –– are now wearing waves and curls with pride. The texture trend is here. This creates a conundrum for straight-haired girls. Does one spend hours by the vanity mirror perfecting fashionable waves or curls, or does one let the trend pass them by? 
 
Neither, because now...

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