Flying in a company of stylists, conceptualizing new trends and techniques, shipping a 1000-square foot trade booth and the products and tools to stock it –– we go live and direct to America’s best hair and beauty shows to bring our ideas to the hairdressing community. The first stop of 2013 was ISSE, Long Beach, California. 
 
On Center Stage, Nick Arrojo and his...
Nick Arrojo is paving the way for a new era in the world of hairdressing. A master hairstylist and founder of New York City’s downtown institution,ARROJO Studio, Nick is recognized from his work on seven seasons of TLC’s hit show, What Not To Wear. He is also internationally renowned for his signature razor-cutting technique, as well as a beauty empire encompassing his NYC studio, over 140...
Plied professionally at ARROJO Studio, Academy, and School our new, easy-to-use 1" curling wand, designed by Enzo Milano, is an evolution in client-friendly hot-tools. Being a clipless ‘wand’ rather than a clip-on iron, it’s easier to maneuver, easier to be creative, easier to put natural-looking waves and curls into modern shapes and styles.
 
The tool uses a...
“Weʼre bringing something new to Chicagoʼs beauty weekender,” says Nick Arrojo. “So many stylists and business owners go to ABS. Yet there isnʼt a ubiquitous event for them, post show. Weʼre taking the mantle by creating something that will energize, educate and inspire. We want to share good times with like-minded people. So, in the Windy Cityʼs most historic music venue, weʼre putting on...
Sunday, 6 January, Huntley Hotel, Santa Monica Beach, California: As sunrise melts night away, as grass glistens in morning dew, a new dawn for salon owners craving a brighter future. Nick Arrojo opens the maiden Success Symposium with a promise to revitalize and inspire, and to give each attendee a coherent business plan for 2013. 
 
Looking into a room...

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