Otto + Grand’s Rapid Rising 
 
Otto+Grand is a full service salon located in the heart of downtown Grand Rapids. An open and industrial space with high exposed wood ceilings, beautiful hardwood floors, and bathed in natural light, co-owners Cat Crocetto Visokay and Ross Bacon foster a creative and inviting atmosphere imbued with professionalism, warmth, and inspiration. They opened at the end of 2015, choosing to joined the Ambassador Program as a means to gain access to an inclusive education culture; they also took on American Wave in May, which kickstarted an avalanche of new texture services in the salon, literally doubling retail and services sales. We rode downriver to discover the story of their success. . .  
 
Cat & Ross, how many stylists do you currently employ? 
  
We have nine stylists. We are very proud of our team of artists. Our common purpose is to make each client feel beautiful. We want to ensure our clients feel listened to; we are mindful to always offer our professional advice and expertise to help find looks that best complement our clients, and we think that is a big part of our success. 
 
You only opened in December; how’s it going?
 
Incredibly well! maybe being in the Grand Rapids is helping us speed towards success! 
We’ve been able to put our stamp on the community and the team is growing. We are currently looking to hire a new stylist because our service sales are increasing so rapidly. The retail sales of ARROJO products is also increasing every month; our clientele has embraced the line. 
 
What has been your greatest achievement within your business? 
  
Otto+Grand has been a labor of love since the beginning. Half of us came from a salon that was closing; we loved the group we worked with and didn't want to break up our family, so Ross and I decided to open Otto-Grand. From conception to opening, Otto+Grand was realized in just five months with the help of our entire team; and we were lucky enough to find four more amazing stylists to complement our already outstanding group. We have grown as a salon and have established ourselves as one of the best in only 6 months; I'd say THAT is our greatest achievement. 
 
What has been your most exciting time as an ARROJO Ambassador Salon? ex: events, seminars, education, growth from high ARROJO product sales etc. 
  
In March, we brought our entire team to NYC from Michigan for the International Beauty Show, and the ARROJO Texture Summit. Some of our girls had never been to New York before, but they had all made a commitment to their education and craft. After a weekend invested in education and inspiration, we all decided to fly Aziza from ARROJO to Michigan to certify the entire salon in the American Wave, becoming the only certified salon in Michigan. Since getting certified in mid-May, we have done over 30 American Waves and it has doubled our ARROJO product sales, as well as our personal service sales. Our staff is thrilled with the products and education, and plans to continue bringing in and seeking out as much from the ARROJO brand as possible. We love working directly with a professional company that is not easily accessible to the public, prides themselves in educating their salons and not only keeps up with the trends, but creates them. We love ARROJO!! 
 
Anything else you feel is valuable that you would like to include in your feature
  
We love to share our space and talents with people. If you are in the area, come say hi! 
 
Otto+Grand is located at 333 Grandville Ave SW #200, Grand Rapids, MI. If you are in the area, we highly recommend them for all your hair care services. Visit their website, here
 
 
Telephone: 
616-551-2800