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Submitted by admin on Fri, 04/22/2016 - 14:32
Express Yourself Celebrates 25 Years As Nick Arrojo Comes to Town
Owned by Laura Blair, a veteran hairdresser who has spent 31 years making people look and feel beautiful, Express Yourself is located in Far Hills, New Jersey. Celebrating her 25th year in business, Laura searched out a new relationship, one that would tie education to product and bring greater inspiration to her and her team. Becoming an ARROJO Ambassador in April, Express Yourself have already had a visit from Nick Arrojo, attended an ARROJO Exposé Show for continued inspiration, and seen renewed vitality and improved retail sales. We caught up with Laura to learn all about a whirlwind few months.
Laura, after 25 years in business tell us why you wanted to partner with ARROJO?
First and foremost we were looking for a new product line that had a performance-driven message and results. I also felt that we should look for an opportunity that would give my team and I, not just more education, but better, more inspired education. It’s very clear that aside from his notoriety as a celebrity hairdresser, that Nick has built his brand on the altar of education. The trends and techniques that Nick and his team have developed are at the very top of the hairdressing vanguard.
How many members of staff do you employ and why has been the reaction to becoming an ARROJO Ambassador?
We are a team of 10, and we are very close knit. The reaction to becoming a part of the ARROJO Ambassador Program has been fantastic. It’s exciting to have a connection to such a trendy New York City brand but more importantly the products, the education, and the visit from Nick has given us all a jolt to continue to strive to be better and more successful.
Tell us about Nick’s visit?
Nick came to meet and greet the clients and staff and teach us more about his product line, and the best ways to use it. It’s incredible that the owner and founder of the brand came out to visit us himself –– that’s not something you get from other manufacturers. We are carrying the whole line of shampoos, conditioners and styling products and having Nick introduce them to our clientele has given retail sales a huge boost, as well as creating a buzz about the salon within our community here in Far Hills.
Tell us about your own career?
I’ve been a hair stylist for 31 years and a salon owner for the past 25 years. Over the course of my career, I’ve been to Sassoon Advanced cutting technique courses and I am an experienced colorist certified in Goldwell, Organics, and Keratin Complex color systems. I specialize in all cutting techniques. I personally ensure that all of the hair stylists working in the salon frequently attend classes to stay up to date with the current trends.
As the salon owner, how else has becoming a ARROJO Ambassador helped you?
I think the inspiration that the change has given to the whole team has made my job easier. For example, when we went to Princeton, NJ, for the ARROJO Exposé show it gave us all a boost. To see those inspiring cuts, colors and textures, and to see that we are connected to such a fashion-forward brand, has motivated the whole team to take it up a notch.
Express Yourself is located at Route 202 & Peapack Road, Far Hills, NJ. If you are in the area, we highly recommend them for all your hair care services. Get more salon info, here.