Blown Away By Blow LaLa
Located in Sarasota, Florida Blow la la is an ultra-cool blow-dry bar. Owned by Kim O’Connor, the salon’s mission is to bring a sophisticated, chic blow-dry-bar experience to Sarasota –– a spot where women can come to get a great blowout at a good price while being pampered. Blow la la’s charming motto includes the phrase, “Sprinkle in some luxury and fun.” After recently becoming an ARROJO Ambassador Salon, they have enjoyed remarkable success with ARROJO Products. So much so that Nick Arrojo went to Sarasota to soak up those good vibes, to attend a VIP party with local dignitaries and media invited, and to facilitate a product knowledge and styling class for the team. With these good things happening, we caught up with Kim to find out what it’s all about. 
Kim, tell us about Blow la la? 
We have seven stylists who work together in a beautiful, upscale salon space. We offer a menu of different blow-dries and styles, each with a signature name, like “The Parisian,” The St. Tropez,” or “The French Kiss.” We also offer clients champagne. We make it a fun, exciting, pampering experience for women and girls.
As someone who is new to the industry, why did you want to open a blow dry bar? 
I am a lover of all things beauty related and I had a vision that I wanted to bring to reality. I think it is one of my greatest achievements, especially since I am new to the hair industry. I spent quite a bit of time doing a lot of research, meeting with others in the business, and then I took a leap of faith and built my beautiful Blow Dry Bar.
Tell Us About Nick’s Visit? 
We are a new ARROJO Ambassador Salon, but it was so exciting and validating to have Nick Arrojo come down to train our employees on products and be the “star” of our Private VIP Preview Party. The event attended by Nick brought so much buzz to the salon and the community, while the product knowledge and styling class gave my team an opportunity to make a connection with Nick and learn from his world-renowned hairdressing skills.
As a blow-dry bar, using product is even more central to the client experience –– which ARROJO products do your team reach for the most? 
ReFinish Dry Shampoo is definitely a favorite and I can see why ARROJO uses the line, “Gorgeous on the Go, Miracle Style Rescue!” It creates instant texture and volume and smells delicious, clients love that! 
Another favorite is PrIMP Working Spray. For stylists, this is a great product as it is amazingly responsive to heat tools, so you can use it to create all kinds of shapes and styles. 
Styling Whip completes my top three. It’s great for lightweight conditioning, creating volume and hold, with softness and shine. And the argan oil ingredient makes it an easy product to retail to clients. 
Are you happy you chose to partner with ARROJO? 
Yes, we are very excited and proud to be partnered with ARROJO and we look forward to doing great things together! 
Blow la la is located at 1275 S. Tamiami Trl. Sarasota, Florida. If you are in the area, we highly recommend them for all your hair style services. Visit their website, here