Today we celebrated the official press launch of our newest product line, American Wave Hair Care, by inviting the press into the salon for a brunch & style session!

Nick Arrojo kicked off the morning with a presentation highlighting the shift towards curly hair and familiarizing our guests to the line and the...

Protective Thickening Lotion & shipping gift with $60+ orders till 7. 24.17. An all-time fave, PTL gives the hair light hold and more oomph while protecting from heat and UV rays. Your perfect summer styler awaits. 
 
Simply add $60+ to your cart & Protective Thickening...
Styling Whip is a lightweight, easy-to-use does-it-all styler. It’s our favorite for easy-breezy textures & wash and wear styles. Spend $60+. Get Styling Whip & Shipping Gifted With Your Order. Offer available till...
Featured in the July 17 issue of American Salon, the ARROJO Smoothing Iron is THE pioneering hot-tool perfect for sleek, straight, smooth looks with poise and polish. 
 
Just as your skin needs sunscreen to protect from the sun’s harsh UV rays, your hair needs the same. Your hair can't get a sunburn or skin cancer but intense exposure to UVA and UVB rays can damage your hair from the cuticle to the inner structure.
 
Before you head to the beach or jet off to an...

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