Sweetheart ‘S’ shaped curls are going to be one of the year’s big hairstyling trends and Alicia Sanz got the ball rolling with this stand-out look at the Wolf of Wall Street Premiere. Few of us are blessed with a natural texture like this, so the trick is to use products and tools to make it yours. Here are our tips...
 
Step: To create this...

Since we launched ARROJO product in 2007, the phenomenal press we’ve received from fashion, beauty, and trade publications has helped us become the leading independent hair product brand in America. From The New York Times to Vanity Fair to Modern Salon, editors note our products for performance, multi-functional uses, features and benefits –– and for the freedom to create looks that match any...

 

The latest in a new family of ARROJO products designed to elevate different types of curl, Curl Definer is a liquid gel that adds strength and structure, hold and definition to really curly hair. Features frizz-fighting humidity defense, leaves curls soft and flouncy, not hard and crispy. Great for wavy and curly hair, especially in humid summer weather. 
 
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Plied professionally at ARROJO Studio, Academy, and School our new, easy-to-use 1" curling wand, designed by Enzo Milano, is an evolution in client-friendly hot-tools. Being a clipless ‘wand’ rather than a clip-on iron, it’s easier to maneuver, easier to be creative, easier to put natural-looking waves and curls into modern shapes and styles.
 
The tool uses a...
“Weʼre bringing something new to Chicagoʼs beauty weekender,” says Nick Arrojo. “So many stylists and business owners go to ABS. Yet there isnʼt a ubiquitous event for them, post show. Weʼre taking the mantle by creating something that will energize, educate and inspire. We want to share good times with like-minded people. So, in the Windy Cityʼs most historic music venue, weʼre putting on...

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