Fraying the texture of a fishtail braid is intricate, visually interesting, and adds the trend for disheveled, lived-in elegance to your look. The trick is to master the basic fishtail first, and then experiment with exciting variations. To get started, keep reading...
 
Step: Pulse...
Men's apparel has moved passed khakis, polos, and oxfords and on to more streamlined and interesting pieces. Hair has gone in the same direction. 2014 will be a year of progression, inspired by music the looks will evolve from prim, slicked-back styles to easy, looser shapes.... 
 
The year begins with more barbered looks; think of the 1950s war hero, tapered and...
Sweetheart ‘S’ shaped curls are going to be one of the year’s big hairstyling trends and Alicia Sanz got the ball rolling with this stand-out look at the Wolf of Wall Street Premiere. Few of us are blessed with a natural texture like this, so the trick is to use products and tools to make it yours. Here are our tips...
 
Step: To create this...

Since we launched ARROJO product in 2007, the phenomenal press we’ve received from fashion, beauty, and trade publications has helped us become the leading independent hair product brand in America. From The New York Times to Vanity Fair to Modern Salon, editors note our products for performance, multi-functional uses, features and benefits –– and for the freedom to create looks that match any...

 

The latest in a new family of ARROJO products designed to elevate different types of curl, Curl Definer is a liquid gel that adds strength and structure, hold and definition to really curly hair. Features frizz-fighting humidity defense, leaves curls soft and flouncy, not hard and crispy. Great for wavy and curly hair, especially in humid summer weather. 
 
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