With a Day One presentation of our new editorial direction led by world-renowned editorial stylist, Amanda Jenkins, and a Day Two hands-on workshop to learn the skills featured on the first day, also led by Amanda, ARROJO Expo NYC offers hairdressers the opportunity to watch, learn, practice and master our vanguard approach to editorial hairstyling. 
 
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One of the first to join our Ambassador Program, Cheveux Salon is on the rise in Illinois. Owner Sherry Almaroad had been in the beauty business 25+ years when she chose to become an ARROJO Ambassador as a means to distinguish her business. “I wanted something chic, modern, and cutting-edge to set ourselves apart from other salons in the area,” she says. “Working with ARROJO made...
With a Day One presentation of new trends and techniques in modern and creative razor-cutting led by world-renowned stylist, Lina Arrojo, and a Day Two hands-on workshop to learn the skills featured on the first day, also led by Lina, ARROJO Expo NYC offers hairdressers the opportunity to watch, learn, practice and master our cutting edge approach to the straight-edge blade. ...
With a Day One presentation of new trends and techniques in men’s cutting and styling led by our world-renowned salon and editorial stylists, and a Day Two hands-on workshop that teaches you the techniques featured in the Day One show, ARROJO Expo NYC offers hairdressers the opportunity to join the vanguard of fashion-forward cutting for men. 
 
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Last night’s Happy Mondays was an extra special occasion. An American Wave edition of our renowned two-hour master-jam, a hundred hairdressers crammed in as Nick Arrojo and his team of world-class texture specialists gave an inaugural American Color Wave presentation. “Color Wave,” said Nick, “enables stylists to combine the magnetic power of vibrant, striking color with the...
With a Day One presentation of latest trends and techniques, and a Day Two Certification Workshop for anyone that wants to get certified to practice this pioneering salon service, ARROJO Expo NYC, Sept. 15-16, is time and chance for professionals to catch American Wave –– the new wave of modern, multi-textured styles. 
 
At Expo, the latest American Wave...
June 8-10, 2013, Sydney, Australia. Nick Arrojo and his master artistic team joins Goldwell, our professional hair color partner, to take New York’s fashionable bricolage of modern, multi-textured styles combined with polychromatic and pastel-gelato colors to the Southern Hemisphere’s hairdressing community. This was Expo Australia, and ARROJO stole the show... 
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In 2010, Intrigue Atlanta, an award-winning business, took a new direction. The former Aveda Concept Salon with a stellar reputation became the first Flagship Ambassador, meaning that they would exclusively carry ARROJO products. For that commitment to us, we promised an advanced education program, and brand building support, to help their company grow. Today we catch up with...
Pioneering a series of techniques to use with the straight-edge blade is one of the things that sets our brand apart. From swinging bangs to invisible layers and other originals, these skills make ARROJO one of the most distinctive salons in the world. So, this year, we came up with the idea of a new 5-day Razor-Craft class. Held at our New York Academy, the goal of the workshop...
With hair dyes featured in Rebel Ink, Inside Inked, and Allure magazines, Barton Miller, colorist at our New York City studio, is well-positioned to define latest trends. Using dynamic new additions to Goldwell’s world-class color line, his latest collection, titled ‘Sundancer,’ captures summer’s drift towards new interpretations of red, especially those made in the spectrum of...

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