With stints in Paris and London to go with ten years at ARROJO NYC, Vincent Minchelli is a master stylist renowned for visionary scissor-cutting techniques and trendsetting work at New York Fashion Week. To celebrate a decade with our brand, we’ve asked Vincent to share some thoughts on the craft, fashion’s latest trends, and working with ARROJO. Read more below... ...
As part of Day One of ARROJO Expo there is an evening presentation and party with entry, food and drinks included in the event ticket price. Featuring Nick Arrojo, Gordon Nelson, Gerard Scarpaci, and the ARROJO Ambassadors Style Council this is a rarefied close up look at the way world-class stylists invent the trends and techniques of tomorrow, followed by the Expo celebration...

Since we launched ARROJO product in 2007, the phenomenal press we’ve received from fashion, beauty, and trade publications has helped us become the leading independent hair product brand in America. From The New York Times to Vanity Fair to Modern Salon, editors note our products for performance, multi-functional uses, features and benefits –– and for the freedom to create looks that...

With a Day One presentation of our new editorial direction led by world-renowned editorial stylist, Amanda Jenkins, and a Day Two hands-on workshop to learn the skills featured on the first day, also led by Amanda, ARROJO Expo NYC offers hairdressers the opportunity to watch, learn, practice and master our vanguard approach to editorial hairstyling. 
 
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One of the first to join our Ambassador Program, Cheveux Salon is on the rise in Illinois. Owner Sherry Almaroad had been in the beauty business 25+ years when she chose to become an ARROJO Ambassador as a means to distinguish her business. “I wanted something chic, modern, and cutting-edge to set ourselves apart from other salons in the area,” she says. “Working with ARROJO made...
With a Day One presentation of new trends and techniques in modern and creative razor-cutting led by world-renowned stylist, Lina Arrojo, and a Day Two hands-on workshop to learn the skills featured on the first day, also led by Lina, ARROJO Expo NYC offers hairdressers the opportunity to watch, learn, practice and master our cutting edge approach to the straight-edge blade. ...
With a Day One presentation of new trends and techniques in men’s cutting and styling led by our world-renowned salon and editorial stylists, and a Day Two hands-on workshop that teaches you the techniques featured in the Day One show, ARROJO Expo NYC offers hairdressers the opportunity to join the vanguard of fashion-forward cutting for men. 
 
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Last night’s Happy Mondays was an extra special occasion. An American Wave edition of our renowned two-hour master-jam, a hundred hairdressers crammed in as Nick Arrojo and his team of world-class texture specialists gave an inaugural American Color Wave presentation. “Color Wave,” said Nick, “enables stylists to combine the magnetic power of vibrant, striking color with the...
With a Day One presentation of latest trends and techniques, and a Day Two Certification Workshop for anyone that wants to get certified to practice this pioneering salon service, ARROJO Expo NYC, Sept. 15-16, is time and chance for professionals to catch American Wave –– the new wave of modern, multi-textured styles. 
 
At Expo, the latest American Wave...
June 8-10, 2013, Sydney, Australia. Nick Arrojo and his master artistic team joins Goldwell, our professional hair color partner, to take New York’s fashionable bricolage of modern, multi-textured styles combined with polychromatic and pastel-gelato colors to the Southern Hemisphere’s hairdressing community. This was Expo Australia, and ARROJO stole the show... 
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