Imagine a team of hyper-successful industry pioneers lining up on stage to give you a blueprint to create a culture of growth and profitability, craft and creativity, reward and success in your own salon. Recommended for Salon Owners, Creative Directors, and Decision-Makers, this year’s Expo Success Symposium does exactly that... 
 
On the morning of Day...
Nick Arrojo, Gerard Scarpaci, and the ARROJO Education team will be back at the Goldwell Academy, Santa Monica, September 8-10, to host a brand new edition of our 3-day Cut and Color Inspiration Class. Featuring our latest trends and techniques in razor cutting and hair painting, this is a great opportunity to work alongside twin pioneers of the craft, practice contemporary...
With sponsorship and support from ARROJO, Intrigue Atlanta, our first flagship Ambassador Salon , hosted a “rock ‘N’ roll,” hairstyling master-jam in their Club Intrigue education event space, Monday, July 29.  
 
The jam session featured 20...
Recognized from seven seasons as the hairdressing host on TLC’s What Not to Wear, Nick Arrojo is revered for a signature razor-cutting technique, and for building America’s leading independent hairdressing brand. Now the Special Creative Artist for Goldwell, after 30+ years as a stylist he still takes clients on the salon floor. Here’s his message about the philosophy of our New...
With a Day One editorial presentation and a Day Two hands-on workshop to learn the skills featured on the first day, ARROJO Expo NYC offers hairdressers the opportunity to watch, learn, practice and master our trailblazing approach to fashion-forward hair painting. 
 
Freehand hair painting can be used for a range of salon services, from highlights to...

 

With stints in Paris and London to go with ten years at ARROJO NYC, Vincent Minchelli is a master stylist renowned for visionary scissor-cutting techniques and trendsetting work at New York Fashion Week. To celebrate a decade with our brand, we’ve asked Vincent to share some thoughts on the craft, fashion’s latest trends, and working with ARROJO. Read more below... ...
As part of Day One of ARROJO Expo there is an evening presentation and party with entry, food and drinks included in the event ticket price. Featuring Nick Arrojo, Gordon Nelson, Gerard Scarpaci, and the ARROJO Ambassadors Style Council this is a rarefied close up look at the way world-class stylists invent the trends and techniques of tomorrow, followed by the Expo celebration...

Since we launched ARROJO product in 2007, the phenomenal press we’ve received from fashion, beauty, and trade publications has helped us become the leading independent hair product brand in America. From The New York Times to Vanity Fair to Modern Salon, editors note our products for performance, multi-functional uses, features and benefits –– and for the freedom to create looks that...

With a Day One presentation of our new editorial direction led by world-renowned editorial stylist, Amanda Jenkins, and a Day Two hands-on workshop to learn the skills featured on the first day, also led by Amanda, ARROJO Expo NYC offers hairdressers the opportunity to watch, learn, practice and master our vanguard approach to editorial hairstyling. 
 
...
One of the first to join our Ambassador Program, Cheveux Salon is on the rise in Illinois. Owner Sherry Almaroad had been in the beauty business 25+ years when she chose to become an ARROJO Ambassador as a means to distinguish her business. “I wanted something chic, modern, and cutting-edge to set ourselves apart from other salons in the area,” she says. “Working with ARROJO made...

Pages