As the above collage shows, celebrities –– who once did anything to straighten their strands –– are now wearing waves and curls with pride. The texture trend is here. This creates a conundrum for straight-haired girls. Does one spend hours by the vanity mirror perfecting fashionable waves or curls, or does one let the trend pass them by? 
 
Neither,...
With non-stop demonstrations in the booth, a scintillating main-stage production, and three classroom education sessions, Nick Arrojo and our Artistic Team offered a shining example of the power of education and inspiration at this year’s IBS NYC.
 
Trailblazing and high-octane, our main stage show offers a portal to the trends and techniques of...
Spring Break brings fun and frolicking by the beach. Your hairstyle should complement this laid-back vibe. Beach waves –– a textural wave cascade that begins about halfway down the hair shaft –– continue to be the most sought-after style for the bohemian feeling, and the style is perfect for your early season getaway. The trick is to get strands to spiral into tumbles of texture...
With 250 salons now carrying our product and adopting our culture of education, the second Summit Meeting of ARROJO Ambassadors brought a fraternity of our affiliates to New York for two days of shared learning, inspiration, and celebration. Watch our video recap to capture the magic of mutually beneficial professional partnership....  
 
 
...
Expo Chicago is this Sunday, March 23. For just $75 you can attend the whole event, from the inspirational presentations to the lively and fun after-party. If you can’t attend the whole show, for just $20 you can attend the after-party with Nick Arrojo, ARROJO DJ Tatum Neill, and a cast of world-class guest artists... 
 
...
Hairdressers work tirelessly to perfect their blow-drying skills, often taking technical classes to learn proven techniques for creating beautiful bounce and smoothness. But you don't have to go to beauty school to steal some know how. With proper pointers you can achieve salon-like smoothness at home. Here’s five easy tips... 
 
1: Take Extra...
American Wave is a revolutionary salon service using modern ionic waving lotion and editorial hair setting techniques to create a variety of tailor-made, modern permanent textures for clients. Practicing this lucrative and creative service requires certification from ARROJO; our upcoming Certification Class at Trio Salon, Chicago, gives stylists in the mid-west the perfect time...
Tickets are available for Expo Chicago, 8pm at Park West (Lincoln Park), Sunday March 23. John Simpson (Goldwell Artistic Director) is our latest guest artist. Joining Sonna Brado (Artistic Director, KMS California) and Dimitrios...
Our vision is to elevate the craft and have a positive influence on hairdressers who, like us, want to enjoy a vitalized career. So we went to Sacramento to host our first West Coast Education Summit, aiming to train, motivate and inspire 250 hairdressers from across the States. 
 
Held at the Federico Beauty Institute in association with AJF, a Flagship...
We love how these ombre colors drift from dirty blonde into beautifying golden tones. Dynamic hues like this are great for spotlighting loose, tumbling textures. This was one of last summer’s hottest color trends, yet is it such a beautiful, alluring and client-friendly look we are predicting its continued popularity in 2014. Here’s some tips for getting and maintaining similar...

Pages