Featured in the March 2017 edition of American Salon Magazine, the Expo report from respected beauty editor Maureen sheen tells a story of “education, inspiration, and celebration” as the “extravaganza captured the current zeitgeist” of hairdressing.
This report on the sixth annual ARROJO Expo signifies the growth of an event that has risen to become one of the most sought-after offerings on the American Hairdressing calendar.
Expo brings together many of the ‘Ambassadors’ that carry our products, along with new friends that want to get to know our culture, which combines commitment to modern creative hairdressing with commitment to ongoing growth and success.
We are proud it has become an industry-leading gathering attracting like-minded hairdressers and salon owners, as well media attention.
In her article, Maureen goes on to say, ”It featured a world-class lineup of guests alongside Nick Arrojo,” calls it “an unforgettable performance,” and notes how “attendees were taken through new techniques in hair sewing, razor cutting, root waving, and hair painting. . . .creating a wide range of colorful, textured, urban, and edgy looks.”
READ THE ARTICLE IN FULL ON PAGE 42 OF AMERICAN SALON MARCH ISSUE DIGITAL EDITION.