ARROJO is excited to announce its collaboration with Epona Valley to launch an edgy new hair jewelry collection, Operation Alloy, and we want YOU to be a part of the story!
 
You’re Invited: Operation Alloy Launch Party
Thursday, April 20  from 7-9pm
@ ARROJO Soho
180 Varick St
New York, NY 10014
 
Join us in celebrating our creative new endeavor while getting up close and personal with our new hair jewelry collection!
 
With the rise of hair jewelry in lavish settings, Nick Arrojo and Rachel Gittler, hair jewelry designer and founder of Epona Valley, have pinned their brands together to bring hair accessories to the masses, with this new hair jewelry collection. 
Inspired by Nick’s love of geometric styles and shapes, Rachel designed a five- piece collection combining an original artistic feel with an everyday easy to wear look. 
 
“We want people to think of hair accessories like putting on a necklace or a belt when getting ready for their day. It’s a fun way to incorporate a pinch of that New York City creativity into everyday style,” says Nick Arrojo. 
 
For more info and to RSVP for the event, please contact: lauren.ford@arrojonyc.com
 
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