ARROJO and Epona Valley have officially launched Operation Alloy, their creative new hair jewelry collection collaboration accessible to the everyday girl.
“We want people to think of hair accessories like putting on a necklace or a belt when getting ready for their day. It’s a fun way to incorporate a pinch of that New York City creativity into everyday style,” says Nick Arrojo.
With the rise of hair jewelry in lavish settings—such as on fashion week runways and in extravagant weddings— Nick Arrojo, pioneer of modern creative hairdressing and founder of ARROJO, and Rachel Gittler, hair jewelry designer and founder of Epona Valley, have pinned their brands together to bring hair accessories to the masses, with this new hair jewelry collection.
The full collection is available now on! 
Check out the photos from our official launch party & get a better look at these beautiful pieces!