Today we celebrated the official press launch of our newest product line, American Wave Hair Care, by inviting the press into the salon for a brunch & style session!

Nick Arrojo kicked off the morning with a presentation highlighting the shift towards curly hair and familiarizing our guests to the line and the inspiration behind it. World renown editorial stylist Paul Merritt took the stage with three American Wave styled models and then invited them to interact with the products themselves.

With our studio stylists on hand, the press got the chance to turn up their texture with dry styling. Our hero product, Glint Texture & Shine Spray, with its unforgettable smell and its sky-high texture creation, transformed even the finest strands into texturized tresses.

We want to thank everyone who came out to share our love of curls with us on this special day! American Wave Hair Care is available to purchase online, in all ARROJO salons, and at our ambassador salons throughout the country.