Our brand new Structure Styling Cream has landed its first solo feature in Focus on Hair Magazine. 
 
The below is reprinted from FocusOnHair.com
 
"American Wave recently launched Structure Styling Cream, a medium to strong hold hairstyling product that fortifies curls while moisturizing the cuticle and reducing split ends. This light yet creamy formula strengthens weak hair, adds body, shine, and texture, and creates pillowy soft curls. All of this with delicate floral notes and a layer of UV protection.
 
Structure Styling Cream is the latest in a line of products at American Wave, which was developed by famed hairdresser Nick Arrojo. The American Wave line recently won the title of  “Most Innovative New Brand” at Cosmoprof North America 2018. Up against 25 other new brands at the pro-only show, American Wave was recognized as the most innovative brand overall in concept, packaging, and the ability to succeed in the beauty marketplace as judged by beauty professionals."
 
 
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